Charities
Charity Ad Grants
Registered charities using Google's free ad budget.
£250/month
Start with Ad Grants - Application and account build
- Included
- Monthly compliance checks
- Included
- Donation tracking
- Included
- Monthly trustee report
- Included
We plan, build and run your Google Ads, and we build the pages they land on too. Search, Performance Max, Shopping, YouTube, Display and Google Ad Grants, for small businesses, large companies and charities across the UK.
Landing pages we designed and built, each with one clear next step.
Whether you spend £300 a month or £30,000, the work is the same: the right searches, a page that converts and tracking you can trust.
This is where your business shows up: at the top of Google, at the moment someone searches for what you offer. Pick a tile to see what we do.
Keyword research, tight ad groups and ads written for your customers, with every relevant extension switched on.
Merchant Center feeds, product groups and asset groups for shops that sell online.
Video and banner campaigns for awareness, plus remarketing to bring visitors back.
GA4, Google Tag Manager, enhanced conversions, calls and form leads, set up and tested properly.
We build websites, so we can build or fix the page your ads send people to. Faster pages, more enquiries.
Weekly search term checks and negative keywords, so you stop paying for clicks that never buy.
The right bid strategy for your goal, with budget moved to the campaigns that bring results.
Auction insights, ad copy tests and seasonal planning, so you stay ahead in busy months.
A monthly report and call: what you spent, what you got back and what we're changing next.
Most PPC agencies send traffic to a page they cannot change. We build websites, so every step from click to customer is handled by one team.
You pay for the click, then lose the customer on a slow page.
Google gives eligible charities a monthly ad budget at no cost. Many get approved, then lose the grant or barely spend it because the account isn't managed. We take care of the whole thing.
We check your registration and website against Google's rules before you apply.
We guide you through verification and the Ad Grants application.
Campaigns for donations, appeals, volunteers and services, with conversion tracking from day one.
Click-through rate, account structure and keyword quality kept within the programme rules, so the grant stays active.
Eligibility and grant amounts are set by Google and can change. We'll confirm the current rules for your charity before you apply.
Search ads can bring clicks in the first days, but Google's bidding needs a few weeks of data to settle, so we judge results on the first full month.
Your ad spend is paid straight to Google. Our fee covers the work, with no percentage of spend on the smaller plans.
Charities
Registered charities using Google's free ad budget.
Up to £3,000 ad spend
Ad spend up to £3,000 a month, across one or two campaigns.
Higher budgets
Higher budgets, ecommerce, multi-site and national campaigns.
It depends on how competitive your searches are and what a customer is worth to you. In the free review we look at what clicks cost in your market and suggest a starting budget that can actually produce results, not just the lowest number.
Search ads can bring clicks and enquiries in the first days. Google's bidding usually needs two to six weeks of data to settle, so we judge performance on the first full month, not the first day.
Yes. The account and the billing are in your name. We get manager access to run it, and you keep everything if you ever leave.
In the UK, charities registered with the relevant charity regulator can usually apply through Google for Nonprofits. Some organisations, such as government bodies, hospitals and schools, are not eligible, and your website also needs to meet Google's standards. We'll check this with you before you apply.
Yes. We audit it first, keep what's working, and fix tracking and structure without resetting the history Google has learned from.
No. We can run ads to your current site. If the page is slow or hard to buy from, we'll show you what to change, and we can build a dedicated landing page if it's worth it.
No long contract. Management is rolling monthly, with 30 days' notice to cancel.
Tell us a bit about you. We'll review your account or your market and come back within one working day with what we'd change.
We plan, build and run your Google Ads, and we build the pages they land on too. Rolling monthly, your account, your data.
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